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The Malakoff News
Malakoff, Texas
June 5, 2002     The Malakoff News
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June 5, 2002

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/ i i i? • - i N / • • • lakoff News - Wednesday, J me 5, 20 htWin JSCrig g IIIIIIIIIlOIli,00r reason for my IIIIIIP00 to settle as a lake [lllll00der, then retire and live [/|l life here is that it reminds J[!]llPa lot of where I grew up. June 5, 2002 service - that is, knowing the folks, treating them righL making shoppifig a pleasant thing to do. Price matters, too, of course and a big-muscle East Texas is much like east Arkansas, where I was born and raised. An'other thing that made me feel right at home was Walmart, still going strong here and around the globe. But it used to be strictly a A, rkie outfit. , Sam Walton, who built the world's biggest retail giant, is regarded by Arkansawyers as a homeboy who made good. Brother Walton cut his merchandising teeth doing daily battle as the manager of a little Ben Franklin five and dime in Newpoa, across the street from a demon competitor who ran the adversary Sterling dime store. Mr. Sam always claimed he learned more competing with the Sterling guy than he did in a more academic way as a business student in college and an executive trainee for a big chain. I did not know the future retailing pioneer, but I didknow the Sterling chain store - big stuff in east Arkansas• Its manager in Osceola was our only chain guy in downtown, a fine man who had been a master sergeanf in the war and had a pretty daughter named Lola. My career in crime started and ended in his store, although that is another story for another time. Anyhow, under Mr. Moore's leadership, Sterling was a fierce competitor but a good neighbor, seen as such. As Walmart would come to be, Sterling was a success because it made the most of what rural retailing shines at. Did then. does now. In his taped autobiography, done in his last days after cancer had finally sloWed him down, Sam Walton said his local competitors could best beat his socks off with that good. old downhome personal company is hard to match, given its weight. But just treating the people decent was Walton's own secret. He alvcays maintained all it needs is to treat your own people - associates, as he and his wife Helen denoted them - right, they will treat the customers right and the customers will keep coming back. It has always been interesting to recognize that despite the theory that all bigtime merchandising breakthroughs start in the big city and trickle down some to small towns, Walmart went exactly the other way. Its chief was slow to move from the small town Walmarts where he started to the big slick city. He said it was hard to find that native, learned-at-mama's- knee courtesy that comes natural in rural America but is too often turned to "attitude" when you are dealing with stores' employees in big cities. Attitude is supposed to be hot now; everything from cars to cleaning powder is sold by bragging that it is blessed with "attitude." For me, after some years in various cities, I used to go home to Arkansas and find the new little Walmart, like the other good stores in town, blessedly free of that urban "attitude." If you ask me, you can have attitude. I don't spend money where it lives. Just that kind of sullen nas'tiness in the urban labor market was. I believe, behind the Walmart chief's slowness to leap into the big cities from the small town base where he started. Sad to say, thai attitude-chilly way of treatg strangers, customers or not. has percolated down from the cities up north to too many southern , ii; '! i :' ¸¸' i By Jim Wright I| with speci -- tl Frst Monday of each month in the 173rd District needs meets the first Thursday of each month at 7:00p.m. cities as well. Thank heaven, C@rt in the Henderson County Courthouse, Athens. at Christian Life Center, 2611 W. Main Street in CamBar- small towns are still sort of M/dakoff/Trinidad VFW Post 4133 has bingo every rel City. Formore information Call 903-887'5429, .' immune and let us all hope they stay that way. As old Mr. Sam said, a local competitor can meet his titanic machine head to head using that good old merchants' edge of personal service and courtesy. Like Sterling and like, for a local example, Brookshires here. Since I don't get paid and am not shilling for them, I speak as just a customer. It seems to me this regional chain does a good job of competing with the WMton wonders. Local stores who feature managers and associates who run a good shop, recognize their regulars and treat their customers as something other than a nuisance of strangers do real well doing good. Mike is one of the hardest- working, hands-on managers I have ever seen and his associates - like Marisa, a cashier who likes people and remembers you as a regular shopper - make shopping pleasant there. Old Mr. Sam always said that was all there is to magic merchandising. A lot of us are able to know that and look for it. Finding it helps • make this a good place to live, which is one big reason why I live here now. Monday and Thursday at 7 p.m. and a dart tournament each Sunday at 4:30 p.m. and Wednesday at 7:30 p.m. On Saturdays there will be a live country and western band from 8:30 p.m. to 12:30 a.m. For information, call 778-2677. Log Cabin Swingers Square Dance Club meets at the Promenade Hall, Hwy. 274, Tool. Dance on the 1st and 3rd Saturday at 8 p.m., workshop for mainstream and plus at 7:30 p.m. Malakoff Masonic Lodge #759 meets the 'second Thurs- day of every month at 6 p.m. Study club meets every Monday at 7 p.m. at 110 Jackson Ave. 489-1170. The Malakoff City Council meets the second Monday of every month at 6 p.m. at the Malakoff City Hall. Trinidad Concerned Citizens and Neighborhood Crime Watch meets the third Tuesday'of every month at 8 p.m. at the Trinidad Community Center. Trinidad City Council meets the third Tuesday of every month at 6 p.m. at the Trinidad City Hall. Tool City Council meetings ire the third Thursday of every month, Malakoff and Trinidad School Board meetings are both held the third Monday of each month at 7 p.m. Malakoff Band Booster Club meets the second Monday of each month at the High School Band Hall at 7 p.m. Everyone is welcome to attend. For more information, contact the Malakoff High School Band Office at 489-1172. Cedar Creek Writers Guild meetings are on the first and third Wednesday of each month at 10 a.m. at the Tri-County Library. The Athletic Boosters Club of Malakoff ISD meets the first Monday of every month at the Malakoff Elemen- tary School teachers' lounge at 7 p.m. The Cedar Creek Porcelain Club meets the third Wednesday of each month at Tomlinson Commu- nity Room in Seven Points from 9:30 a'.m. until noon. For more information call Gayle Harry at 903- 451-5116. The Flagg Lake School Restoration meets every Mon- day night at 6:30 p.m. in the Community Room at Tomlinson's Funeral Home in Seven Points. For more in- formation call 880-9921. The Athens Genealogical Organization meets the last Thursday of each month at 7:00 p.m. in the Texas Utilities Building on East Tyler Street, Athens, Texas. You can call LaVeme Rodgers for more information at 489-1054. Henderson County Rural Fire Prevention District #1 meets at 7:00 p.m. the second Tuesday of each month at the Trinidad Volunteer Fire Station #1, Front Street. The Friends of the Library of Malakoff meet the first Tuesday of each month at 5:00 p.m. at the iibrary. The Trinity Valley Community College Single Sup- port Group meets every Monday evening at 7:00 p.m. in the Nutrition •Center on the TVCC campus. Alcoholic Anonymous Lake Area - If you are sick and tired of being sick and tired, 887-7719 Daily Meetings - 120 E. Market - Mahank or Ray of Hope across from Food Rite on Hwy. 274. 432-3416 Wednesday and Friday 12 noon and 6:30 p.m. daily. Alcoholics Anonymous meetings Monday & Thursday evenings 7 p.m. Fresh Air Group meets at St. Peter Lutheran Church, 101 Luther Ln., Gun Barrel City, TX. Cub Scout Pack !345 of Malakoff meets every Tuesday evening at 7:00 p.m. in the Malakoff Middle School Caf- eteria. Please join us for more information. Parents are encouraged to attend all meetings. A Senior Resource Advocacy Program will be available every Thursday from 11 a.m. to 1 p.m. at the Malakoff Community Center. Come by or call 489-2291 on Thurs- days between 11 and 1 for more information. The Log Cabin Volunteer Fire Department conducts business meetings the first Thursday of every month at 7:00 p.m. at the station. All residents are welcome. The Malakoff Group (AA), P.O. Box 214, Malakoff, TX 75148 meets at the Lions Club Hall on Farm Road 3441. The meeting schedule is: Tues- day...7:00 p.m...Closed...Discussion; Wednes- day...7:00 p.m...Closed...Living Sober; Fri- day...7:00 p:m...Closed...Step Study; Satur- day...7:00 p.m...Closed...Big Book; Last Saturday of the month...Open...Birthday. Periodically their is a speaker on Wednesday night at which time the meeting is open. For more information call 778- 4364. The Henderson County Historical Commission's monthly meetings are held the first Wednesday of each month at 6:30 p.m. at 201 E. Larkin, Athens. (The Old Jail Building.) The Shalom Riders Motorcycle Club, a branch of Chris- tian Motorcycle Association, holds their regular monthly meetings the third Monday of each month at 7 p.m. at Dairy Queen on old Hwy. 175. For more information call 887-1111. The Henderson County Historical Commission's monthly meeting will be Wednesday. June 5 at 6:30 p.m. at 201 E. Larkin. Athens. (The old jail building.) The Malakoff Chamber of Commerce After Hours Get Together will be held June. 6 from 5 to 7 p.m. at Sagebrush Emporium on Hwy. 31 in Malakoff. The Henderson County Democrats Club will hold its June meeting on Thursday, June 6 at 6:30 p.m. at Democratic Head- quarters. 707 N. Palestine in Athens. You can enjoy free BBQ sandwiches, chips and soft drinks and get to know Debbie Runyon. For more information contact HQ at (903) 670 1266. The WMA Ladies of the Lighthouse Baptist Church will have a pancake supper Saturday, June 8 from 5 p.m. to 8 p.m. at the church• The cost is $4 and the supper includes pancakes, bacon, sausage and all the fixins'. The Annual Goodgame Cemetery Memorial Services will be held June 9. Worship service begins at 10:30 a.m. with a SELECT YOUR EXCHANGE STUDENT TODAY! Choose a high school exchange student from France, (.man); Engtand, Russia. Italy r Scandinavia to.lob) your family for,this coming school year, Enrich your home with the cult:ure and friend- ship of your new student while sharing your love wifl them, It's an experi- ence of a lifetime, Norwa): 16 's. Klaus from Gcrma , 15 y l.ih skiing t,tmmlng. dam:iL Call today! l.ow's cmlang ald playolg a,U/art..lrma tides to ]()Igl a $o¢¢l Kl¢$ "#tD?l q$ dramu club as an been to Sl¢ul a cbool ..... *,,',,,,',, Pare at 1- 800- 473-0696 ,.-, -,,,, mASSE A WORLD OF.UNDERSIXNDINC, TnROIJGH CRO%CUI;I'URAL A.NI) EDU(LATIONAI. PR(X;R/h'Y,.S (903) 489-0531 • Fax: (903) 489-2543 • PO. Box 509, Malakoff, TX 75148 Lol00rr00 HUMa0000, PUmaSHFR • Lou ANTONELLI, STAFF WRITER .. E00IILY GAlL LUNDY, TRINIDAD EDITOR • BANESSA ESTRADA, PRODUCTION MANAGER • JVDI AUTREY, OFFICE MANAGER • JOYCE CHANCE, GRAPHIC ARTIST • LOUIS JACKSON & NANCY SAMONEK, SALES REPRESENTATIVES ISSN: 1050-8937 * Pub]lished weekly by The MalakoffNews. 111 E. Mitcham, Malakoff. Texa:s 75148. Subscription rates are $17.00 per year in Henderson County, $22.00 per year elsewhere in Texas. and $25 per year outside Texas• Ent,ered as periodicals at Malakoff, Texas 75148. POSTMASTER: Send adMress changes to: The Malakoff News, P.O. Box 509, Malakoff. Texas 75i148. Any,erroneous reflection upon the character, standing or reputation of any person, firm. or corporation which may appear in the columns of this newspaper will be gladly corrected upon being brought to the atten- tion of the publisher. TEXAS PRESS ASSOCIATION Member 2002 business meeting and a covered dish luncheon following. Gates to the cemetery open at 9 a.m. The cemetery is located 1/2 mile north off Hwy. 2494 approximately 3 miles west of Athens. For more information, call Roy McGee at 903-562-6659. The Cedar Creek Lake Area Crimestoppers will hold their regular monthly meeting on Wednesday, June 11 beginning at noon. The meeting will be held at Mabank City Hall. Fore more information, call Terry Penny at 887-4713. A Reading Program and Arts and Crafts Program will be held at the Red Waller Community Library beglnning June 12. The programs will be held every Wednesday through July 17 from 2 p.m. to 3:30 p.m. A presentation of certificates, a big party and surprises will be held July 17. The Athens-Henderson County Branch NAACP will host its Sixth Annual Freedom Fund Banquet June 15th at the Malakoff C6mmunity/Senior Citizen Center at 7 p.m. News anchor Iola Johnson will be the guest speaker. The Lake Area YMCA is now registering children for swim lessons. The 2nd session will begin June 18; 3rd session July t6 and the last session will begin July 30. For more information, contact the Lake Area YMCA at 880-4040. Public Boating Courses will be conducted at Coast Guard Headquarters on each first Saturday: July 6. August 3rd and September 7th. Call A1 Harding at (903) 432-4802 to enroll. The Texas Freshwater Fisheries Center will have CampFish, a day camp for youngsters ages 9-15. July 9-12 and July 16-19 from 1 to 5 p.m. The fee is $40. For more information, call 903- 676.2277. Check us out on the web at WWW.~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ malakoffnews. com fNllllllllllllillllll • " t [ Start my subscnpaon. ] L ip00easesen00meaoneyear 1 I 00subscripti°nt°TheMala00'°ffUews'l I I"lYes, I want to subscribe! 00l"l00lease renew my subscription! ] : D:::e: Aadress:0000 zi00: L 1 1 ® I 00MalakoffNews I RO. Box 509 • Malakoff, Texas 75148 I I 903-489-I)531 n